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We are dedicated to enhancing the experiences we share by providing an Alternative that helps create more for everyone.

 
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We Offer Our Best

RED'S ALTERNATIVE VALUES INTEGRITY.  WE WORK HARD TO MAKE IT A PART OF WHO WE ARE AND WHAT WE DO.  WE ARE TRANSPARENT IN ORDER TO OFFER A SAFE ENVIRONMENT FOR ALL.  THAT IS WHAT WE BELIEVE IS OUR BEST AND WE PUT IT ON THE TABLE.

Life to the Party

RED'S TEAM IS DEDICATED TO THE LIFESTYLE.  THEY WORK IN THE CULTURE BECAUSE THEY ARE PASSIONATE ABOUT THE CULTURE.  THIS IS HOW WE REMAIN TRUE TO THE EXPERIENCE WE SHARE WITH YOU AND YOURS.

An Alternative

RED'S ALTERNATIVE IS DEDICATED TO PROVIDING ALTERNATIVES TO TOBACCO IN THE SPACES WE SHARE.  OUR PRODUCT LINE IS CHOSEN TO HELP ENHANCE THE EXPERIENCE OF SMOKING FOR ALL BY PROVIDING AN ALTERNATIVE.

 
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MY FATHER, TYRONE OBEE, WAS AN INCREDIBLE PERSON.  HE WAS NICKNAMED "RED" FOR HIS RED HAIR AND FRECKLES.  RED WAS BORN AND RAISED IN BROOKLYN, NEW YORK, IN THE SAME CITY THAT RED'S ALTERNATIVE WAS ORIGINATED.  UPON MOURNING THE DEATH OF MY FATHER IN JANUARY OF 2015 - I WAS INSPIRED TO KEEP HIS LEGACY ALIVE THROUGH THE INNOVATION OF RED'S ALTERNATIVE.

RED HAD THE GREATEST AND MOST POWERFUL GIFT IN THE WORLD; THE ABILITY TO MAKE PEOPLE SMILE.  MANY CHERISHED HIS RICH HUMOR.  HE INSTANTLY DEVELOPED LIFELONG RELATIONSHIPS WITH STRANGERS, SIMPLY BY ENTERTAINING THEM WITH HIS GIFT.  HE HAD THE NATURAL ABILITY TO MAKE PEOPLE LAUGH; HE COULD PERFORM STAND-UP AT ANY MOMENT IN TIME AND WITHOUT ANY HESITATION.

MY FATHER, RED, HAD A RARE TALENT WITH ANIMALS, SOME WOULD SAY HE WAS THE ORIGINAL DOG AND CAT WHISPERER.  HE MANAGED AN ANIMAL HOSPITAL FOR OVER 25 YEARS.  HE WAS THE ONLY PERSON THAT I KNEW, THAT WAS LOVED BY MANY PEOPLE INCLUDING THE THOUSANDS OF ANIMALS THAT HE TREATED AND NURTURED BACK-TO-LIFE.

IN ADDITION TO THE NUMEROUS ROLES THAT HE PLAYED IN LIFE, HE ALWAYS MADE THE TIME TO ENJOY WHAT HE LOVED MOST; HIS PASSION FOR DANCE.  DANCING KEPT HIM ALIVE AND YOUNG AT HEART.  RED HAD SOME AMAZING DANCE MOVES AND WAS ALWAYS THE LIFE OF THE PARTY.  UNIQUELY, HIS DANCE MOVES WOULD ONLY COME TO LIFE WHEN HE WORE A FEDORA HAT.  HIS LOVE OF FEDORA HATS INSPIRED THE DEVELOPMENT OF OUR LOGO.  THE IMAGE OF HIS FACE WEARING A FEDORA HAT WILL ALLOW HIM TO LIVE ON FOREVER.

RED WAS THE BEST FATHER THAT A SON COULD ASK FOR.  ON JANUARY 13TH, 2015, HE PASSED AWAY.  AFTER SMOKING FOR 40 YEARS, IT TOOK ITS TOLL.  HE LEFT BEHIND A WIFE, FOUR BEAUTIFUL CHILDREN, AND A GRANDDAUGHTER.  HIS DEATH WAS A GREAT TRAGEDY FELT BY MANY.  I CAN'T HELP BUT TO WONDER HOW MANY MORE ADDITIONAL YEARS WE WOULD HAVE HAD TOGETHER - IF HE WERE TO HAVE QUIT SMOKING TOBACCO CIGARETTES.  RED NEVER HAD THE CHANCE TO EXPERIENCE THE SMOKING ALTERNATIVE OF "VAPING."  WE WILL CARRY ON HIS LEGACY AND CONTINUE TO HELP PEOPLE STAY TOBACCO-FREE WHILE THEY DANCE AND LAUGH.

FOUNDER,
JERRELL OBEE